[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.hekra.sk\/ako-na-vzdelavanie-v-online-marketingu\/#Article","mainEntityOfPage":"https:\/\/www.hekra.sk\/ako-na-vzdelavanie-v-online-marketingu\/","headline":"Ako na vzdel\u00e1vanie v online marketingu?","name":"Ako na vzdel\u00e1vanie v online marketingu?","description":"Pre \u00faspe\u0161n\u00fd biznis je jedn\u00fdm z d\u00f4le\u017eit\u00fdch krokov oslovi\u0165 vhodn\u00fdch \u013eud\u00ed, zamera\u0165 sa teda na spr\u00e1vnu cie\u013eovku. V\u00fdnosn\u00e9 to ale za\u010d\u00edna by\u0165 a\u017e vo chv\u00edli, ke\u010f sa z nich st\u00e1vaj\u00fa va\u0161i klienti. Z poh\u013eadu firmy m\u00e1te hne\u010f nieko\u013eko rie\u0161en\u00ed – bu\u010f sa upriete na v\u00fdkon pre obchodn\u00e9 a marketingov\u00e9 \u00faspechy, no cudzou v\u00e1m nesmie by\u0165 […]","datePublished":"2021-10-14","dateModified":"2023-09-03","author":{"@type":"Person","@id":"https:\/\/www.hekra.sk\/author\/#Person","name":"","url":"https:\/\/www.hekra.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4a71ad3e3da672fdab00dac6e0f7e744f8cb217202b101d0ffab0cf07645e95c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4a71ad3e3da672fdab00dac6e0f7e744f8cb217202b101d0ffab0cf07645e95c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"hekra.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.hekra.sk\/wp-content\/uploads\/pfxc7bwdcr8dpm9_5PX01w.jpg","url":"https:\/\/www.hekra.sk\/wp-content\/uploads\/pfxc7bwdcr8dpm9_5PX01w.jpg","height":0,"width":0},"url":"https:\/\/www.hekra.sk\/ako-na-vzdelavanie-v-online-marketingu\/","about":["Slu\u017eby"],"wordCount":356,"articleBody":"            Pre \u00faspe\u0161n\u00fd biznis je jedn\u00fdm z d\u00f4le\u017eit\u00fdch krokov oslovi\u0165 vhodn\u00fdch \u013eud\u00ed, zamera\u0165 sa teda na spr\u00e1vnu cie\u013eovku. V\u00fdnosn\u00e9 to ale za\u010d\u00edna by\u0165 a\u017e vo chv\u00edli, ke\u010f sa z nich st\u00e1vaj\u00fa va\u0161i klienti. Z poh\u013eadu firmy m\u00e1te hne\u010f nieko\u013eko rie\u0161en\u00ed – bu\u010f sa upriete na v\u00fdkon pre obchodn\u00e9 a marketingov\u00e9 \u00faspechy, no cudzou v\u00e1m nesmie by\u0165 ani efekt\u00edvna komunik\u00e1cia, r\u00fdchlos\u0165, flexibilita a digit\u00e1lne inov\u00e1cie. Ide\u00e1lne je kombinova\u0165 relevantn\u00e9 kan\u00e1ly, metriky s loj\u00e1lnos\u0165ou a ochotou porozumie\u0165 z\u00e1kazn\u00edkom.   Biznis treba prebudi\u0165 k nov\u00e9mu, modern\u00e9mu \u017eivotu  Inak v\u00e1s predbehne konkurencia a va\u0161u klientelu si naklon\u00ed na svoju stranu. Str\u00e1cate sa vo svete online, offline, resp. nedar\u00ed sa v\u00e1m spr\u00e1vne aplikova\u0165 k\u013e\u00fa\u010dov\u00e9 faktory pre budovanie obchodn\u00e9ho brandu? V tejto oblasti to bez \u0161kolenia a prehlbovania vedomost\u00ed nep\u00f4jde! Digit\u00e1lny svet je dynamick\u00fd, flexibiln\u00fd, \u010do zapr\u00ed\u010di\u0148uje, \u017ee to, \u010do platilo v\u010dera, je dnes u\u017e nepou\u017eite\u013en\u00e9. Hranice medzi efekt\u00edvnymi a nev\u00fdhodn\u00fdmi digit\u00e1lnymi praktikami predstavuje nejeden workshop na st\u00e1le nov\u00e9 t\u00e9my od profesion\u00e1lnych lektorov. Dokonal\u00fd preh\u013ead \u0161etr\u00ed v\u00e1\u0161 \u010das a zis\u0165ujete, \u010di je pre v\u00e1s aktu\u00e1lne v\u00fdhodnej\u0161ie tvori\u0165 strat\u00e9gie na soci\u00e1lnych sie\u0165ach, mailingov\u00e9 kampane, rozhlasov\u00e9 spoty alebo podporova\u0165 seri\u00f3znu firemn\u00fa identitu. V\u0161etko s\u00fa to mocn\u00e9 marketingov\u00e9 n\u00e1stroje, ktor\u00e9 p\u00fataj\u00fa pozornos\u0165, aby sa va\u0161e p\u00f4sobenie na trhu stalo zapam\u00e4tate\u013enej\u0161ie.   Maximum pre va\u0161e firemn\u00e9 vzdel\u00e1vanie  Mysl\u00edte si, \u017ee t\u00fa najvplyvnej\u0161iu interakciu medzi vami a klientmi produkuje \u00faplne in\u00fd n\u00e1stroj digit\u00e1lneho marketingu? Roz\u0161\u00edri\u0165 si vedomosti m\u00f4\u017eete \u0161tandardne cez vyh\u013ead\u00e1va\u010d kurzov a lektorov alebo si vyberiete t\u00e9mu a po\u017eiadate o individu\u00e1lnu ponuku. Va\u0161e firemn\u00e9 vzdel\u00e1vanie tak podporujete od online, prezen\u010dn\u00fdch a online kruzov digit\u00e1lneho marketingus najunik\u00e1tnej\u0161\u00edmi rie\u0161eniami pre va\u0161u obchodn\u00fa a komunika\u010dn\u00fa strat\u00e9giu.  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